Love

God is Love. 1st John 4:8, "Whoever does not love, does not know GOD, because GOD is Love."

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"For GOD so Loved the world He gave His only begotten Son (Jesus Christ-who is GOD in the flesh) that whosoever believes in Him shall not perish but have everlasting life." John 3:16. Jesus has taken upon Himself every sin committed from Adam and Eve to the last human being He will ever create. The penalty for sin has been paid. It is left up to each person to decide to accept or reject His free gift of Eternal life in Heaven with Him or separated and in the eternal Lake of Fire.
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Many unbelievers question, "If GOD is Love, why are so many going to hell?" First of all GOD's Love is pure and just. He can only have perfection. Jesus has made that perfection available to man by the shedding of His blood that washes away the sins of those accepting His free gift of Eternal life. Man "sends" himself to hell by rejecting the gift of salvation which only comes through Jesus Christ. Christ said, "I Am the way, the truth, and the life. NO man comes to the Father (in Heaven) except through Me (Jesus)."  John 14:6
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Pure Love casts out all fear. (I John 4:18)